Whenever Apple launches a new product or service, it definitely manages to grab the attention of all. When the company announced Apple Music, it directly took aim at the user base of iTunes which had migrated to the streaming convenience of Spotify and later, Google Play Music. In order to further bolster its efforts at securing a decent market share immediately on launch, Apple planned to merge its May acquisition, Beats Music alongside its expansive library from iTunes to turn up the heat in the streaming segment. It seems the killer blow has landed, albeit on a different victim.
Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with expert music suggestions from a variety of sources. Development began in under the name "Daisy". The service built upon Beats' consumer electronics line and its acquisition of the similar service MOG. The service was launched in the United States on January 21, Beats Music was acquired by Apple Inc. Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, Subscribers were moved to the new service. Beats Music was completely discontinued on November 30, Beats officials said this the acquisition was part of the company's goal to develop a "truly end-to-end music experience.
Rock out with Beats Music (pictures)
The Good Beats Music learns about your musical tastes and gets better the more you listen. The Bad Offline mode is more complicated than it needs to be. The Bottom Line Beats Music's extensive playlists and spot-on recommendations mean you'll never have to hunt for music. At this time, the Beats Music app is still available to download, but you cannot sign up for a new account. Trendy headphones, clever advertisements, and the Dr. Dre name helped the Beats brand explode in popularity. Once the company was satisfied with making products to help you listen to music, it turned its sights on the music itself with a subscription streaming-music service, Beats Music iOS Android. It's also available for Windows Phone, but I won't be reviewing that version here.
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